Hotel L'Orologio Firenze - WTB Hotels

About the hotel

Themed Design Hotel on Piazza Santa Maria Novella

L'Orologio is a unique themed design hotel located on Piazza Santa Maria Novella in Florence. Each room in this stylish hotel offers free Wi-Fi and is adorned with marble bathrooms, providing guests with a luxurious experience just 600 meters away from the iconic Florence Cathedral.

Dedicated to Watch Manufacturers

Every floor at Hotel L’Orologio is dedicated to a renowned watch manufacturer, with each room showcasing photographs and paintings of a specific wristwatch model. The elegant rooms feature mahogany floors and furniture, flat-screen TVs with satellite channels, and air conditioning, with some rooms offering stunning views of Florence city center.

Top-Floor Dining with Lovely Views

Guests can enjoy a delightful buffet breakfast in the top-floor dining room, which offers picturesque views of the bustling square. Surrounded by shops, restaurants, and public transport links, L’Orologio Hotel is conveniently located just 400 meters from S.M. Novella Train Station.

Ready to experience luxury in the heart of Florence? Book your stay at L'Orologio now!

Facilities

• Free WiFi
• Parking
• Non-smoking rooms
• Air conditioning
• Fitness center
• 24-hour front desk
• Room service
• Heating
• Family rooms
• Pets allowed
• Lift / Elevator
• Laundry
• Luggage storage
• Safety deposit box
• Bar
• Fax/photocopying
• Soundproof rooms
• Facilities for disabled guests
• Ironing service
• Meeting/banquet facilities
• Car hire
• Sauna
• Dry cleaning
• Breakfast in the room
• Currency exchange
• Babysitting/child services
• Valet parking
• Non-smoking throughout
• Daily housekeeping
• Designated smoking area

Check-in and check-out

Check-out

until 12:00

Guest reviews

• K

  KimberleeUnited States

  10

  Really enjoyed my stay highly recommend

  Liked: The location was perfect for navigating Florence.

  Disliked: The hotel was lovely and had all of the amenities.

  Posted in October 2026

• A

  AntonioUnited Kingdom

  9

  Liked: very nice hotel and service

  Posted in October 2026

• V

  VazquezUnited States · Couple

  10

  Exceptional stay in the heart of Florence!

  Liked: Exceptional location. The breakfast is outstanding. Facility is very clean. The staff is very professional, courteous and exceedingly helpful. Highly recommended.

  Disliked: NA

  Posted in October 2026

• A

  AntoniaUnited States

  9

  Beautiful historic hotel with friendly staff

  Liked: Location was great. Delicious breakfast and courteous. Staff.

  Disliked: Easy to miss when walking to the hotel. Because it is a historical building there is no large sign. We walked past the hotel two times when we first arrived.

  Posted in September 2026

• A

  AnnetteUnited States · Couple

  9

  Wonderful

  Liked: The rooms were spectacular.

  Posted in September 2026

• P

  PhilippCanada

  10

  Would recommend!

  Posted in September 2026

Reviews in English from guests who stayed at the hotel, provided by our booking partner.

Good to know

When booking more than 5 rooms, different conditions and additional supplements may apply.

A deposit may be required at the property.